User profiles: know who did what.

User identification links activity to a known user profile. Instead of a nameless visit, you see a person you can look up, follow over time and understand in context.

With Pieowl it works like this:

1. A visitor arrives and is counted anonymously
2. When they sign up or log in, you call identify() with your own user ID and any properties you want
3. The current session and every later event are linked to that profile

pieowl('identify', {
  profileId: 'user_123',
  email: 'jane@example.com',
  properties: { plan: 'pro' }
});

From then on, you can see when they first appeared, when they were last active, their sessions, every event they sent, their revenue and the properties you attached (plan, company, role and so on).

That lets you answer questions like:

• What did this user do in the last 7 days?
• Which features does this account actually use?
• Who are our most active users?
• Has this customer gone quiet?

Selling to companies? Put users into groups, such as a workspace or account, and look at activity per company.

You control what you send. Pieowl sets no cookies and doesn't store IP addresses. Visitors you don't identify stay anonymous, and their visitor ID changes every day.