Compare · Fathom Analytics
Best Fathom alternative.
Like Fathom's simple, cookie-free analytics? Pieowl keeps no cookies and adds funnels, retention, cohorts, user profiles and session replay. Try it free for 14 days, no card needed.
- No cookies
- 14-day free trial, no card
- Funnels and retention
- EU cloud
Pieowl vs Fathom: which is right for you?
Pieowl if…
- 1SaaS products that need user-level analytics and retention
- 2Small sites that want to start at $9/month
- 3Anyone who wants session replay and funnels with no cookies
Fathom Analytics if…
- 1Content sites and blogs that only need traffic stats
- 2Teams moving from GA4 who want to import their history
- 3Agencies with many sites (50 sites on every plan)
Both skip cookies. Fathom focuses on simple web stats. Pieowl adds product analytics and a longer, no-card trial.
Why consider Pieowl over Fathom Analytics?
Fathom is a well-made, cookie-free web analytics tool. It shows where visitors come from, which pages they read and what converts. It has events with revenue values, UTM tracking, scheduled email reports, a GA4 importer and shared dashboards. Every plan covers at least 50 sites, and EU visitor data is processed in the EU.
Fathom stays focused on web stats. Its feature list has no funnels, retention, user profiles or session replay. If you want to see where people drop off in signup, or whether users come back, you need more.
Pieowl gives you the web basics plus product analytics: funnels, retention, cohorts, user profiles, session replay and revenue tracking. It also has an MCP server, so you can ask your own AI assistant, like Claude or Cursor, about your data. Like Fathom, Pieowl sets no cookies, and it does not store IP addresses.
Pricing and hosting differ too. Fathom starts at $15/month after a 7-day trial that needs a card. Pieowl starts at $9/month after a 14-day trial with no card. Pieowl's cloud runs in the EU.
Key differences at a glance
How Pieowl and Fathom compare on key factors. Checked October 2026.
| Feature | Pieowl | Fathom Analytics |
|---|---|---|
| Key differences | ||
| Analytics depth | Web + product analytics | Web analytics |
| Free trial | 14 days, no card | 7 days, card required |
| Price at 100K and 1M | $19/mo and $69/mo on Starter (events) | $15/mo and $60/mo (pageviews) |
| Cookies | None | None |
| Web analytics | ||
| Page views and visitors | Yes | Yes |
| Traffic sources | Yes | Yes |
| Countries | Yes | Yes |
| UTM campaign tracking | Yes | Yes |
| Filters (campaign, country, page) | Yes | Yes |
| Product analytics | ||
| Custom events | Yes | Yes |
| FunnelsNot in Fathom's feature list | Yes | No |
| RetentionNot in Fathom's feature list | Yes | No |
| User profilesNot in Fathom's feature list | Yes | No |
| Cohorts | Yes | No |
| Session replay | Yes | No |
| Advanced features | ||
| Revenue trackingFathom events can carry a value and currency | Yes | Yes |
| Ask your AI assistant (MCP) | Yes | No |
| Email reportsFathom's email reports are more flexible | Weekly digest | Weekly or monthly, to anyone |
| Shared dashboards (public or password) | Yes | Yes |
| Google Analytics importFathom imports historical GA4 data | No | Yes |
| Slack and Discord notifications | Yes | Not listed |
| Privacy | ||
| No cookies | Yes | Yes |
| IP addresses not stored | Yes | Not stated |
| EU data processingFathom processes EU visitor data in the EU automatically | EU cloud | Yes |
| Integrations | ||
| API | Yes | Yes |
| Raw data export | API, S3 or Google Cloud Storage | Not listed |
| Google Search Console data | Yes | Not listed |
| Mobile apps (React Native) | Yes | Not listed |
Technical comparison
For developers, here is the technical breakdown.
| Feature | Pieowl | Fathom Analytics |
|---|---|---|
| Script sizePieowl's replay add-on loads only if you turn replay on. | About 3 KB gzipped | Small and async (no size published) |
| Platforms |
|
|
| Database | ClickHouse | Managed by Fathom |
Pricing comparison
Neither has a free plan. Pieowl has a longer trial with no card and a lower entry price. Fathom prices checked October 2026.
Pieowl
Pay per event. Every feature on every plan.- 14-day free trial, no card needed.
- Starter: from $9/month for 10K events, $19 for 100K and $69 for 1M.
- Growth: twice the Starter price, for up to 30 sites and 30 team members.
- Over 10M events a month: talk to us.
- Pay yearly and get 2 months free.
- Paid plans come with a 14-day money-back guarantee.
Fathom Analytics
By pageviews, 7-day trial- From $15/month for 100K pageviews and $60/month for 1M.
- Every plan includes at least 50 sites.
- Pay yearly and get 2 months free.
- The 7-day free trial needs a card.
- No free plan.
Moving from Fathom to Pieowl
Both use a small script and simple event calls, so switching is quick.
- 01Add the Pieowl script
Add your site at app.pieowl.com and put the Pieowl snippet on it. Page views start coming in right away.
- 02Move your events
Where you track a Fathom event, call pieowl('track', 'event_name', { ...properties }) instead. For purchases, use pieowl('revenue', amount).
- 03Identify users (optional)
Call pieowl('identify', { profileId }) after login to unlock user profiles, retention and cohorts.
- 04Set up funnels and retention
Build your signup or checkout funnel and a retention chart. Or ask your AI assistant to run them for you over MCP.
- 05Remove the Fathom script
When the numbers look right, remove Fathom. Neither tool uses cookies, so your cookie setup does not change.
Effort: Easy
Estimated time: 30 minutes to 2 hoursSDK compatibility
Both use one script tag and a simple event call. Fathom events map to pieowl('track', ...).Historical data
Pieowl has no Fathom importer. Most teams run both tools for a short time, then keep Fathom's data as an archive.
Where Pieowl is a better fit than Fathom
Pick Pieowl when you need product analytics on top of web stats.
SaaS products with logged-in users
Fathom shows totals for your site. Pieowl lets you identify users, so you can see retention, cohorts and each user's history.
Side projects and early startups
Pieowl starts at $9/month for 10K events, after a 14-day trial with no card. Fathom starts at $15/month.
React Native apps
Pieowl has a React Native SDK, so your app and website report into one Pieowl site.
Fixing multi-step flows
Pieowl funnels show which step people leave at. Session replay shows what happened in the visit.
Frequently asked questions
Common questions about switching from Fathom to Pieowl. Fathom details checked October 2026.
Is Pieowl as privacy-friendly as Fathom?
Both set no cookies. Pieowl does not store IP addresses, and its visitor hash uses a salt that changes daily. The main difference: Pieowl lets you identify logged-in users if you choose to. If you never call identify, Pieowl has no names, emails or user IDs.
Why switch from Fathom to Pieowl?
People switch when they need funnels, retention, cohorts, session replay or a trial without a card. Fathom is great for simple web stats but does not offer these.
Does Fathom have a free plan?
No. Fathom has a 7-day free trial that needs a card, then starts at $15/month. Pieowl has no free plan either, but its 14-day free trial needs no card, and Starter begins at $9/month for 10K events.
How do prices compare at higher traffic?
Fathom costs a little less. Fathom is $15/month for 100K pageviews and $60/month for 1M. Pieowl Starter is $19/month for 100K events and $69/month for 1M. Pieowl counts events (page views plus your custom events), so check your own numbers.
Can Pieowl import my Google Analytics data like Fathom?
No. Fathom has a GA4 importer and Pieowl does not. Pieowl imports from Mixpanel, Amplitude and Umami only.
What will I lose if I switch from Fathom?
The GA4 importer, flexible weekly or monthly email reports, and 50 sites on every plan. Pieowl sends a weekly digest email instead.
Is Fathom or Pieowl better for a blog?
For a blog that only needs traffic stats, Fathom is simple and polished. For a SaaS, a shop or an app where user behavior matters, Pieowl's funnels, retention and replay give you more.
Keep reading
Ready to make the switch?
14-day free trial, no card needed. Then from $9 a month for 10K events.