Privacy Policy

Last updated: October 17, 2026

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions

Interpretation

The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

For the purposes of this Privacy Policy:

• Account means a unique account created for You to access our Service or parts of our Service.

• Affiliate means an entity that controls, is controlled by or is under common control with a party, where "control" means ownership of 50% or more of the shares, equity interest or other securities entitled to vote for election of directors or other managing authority.

• Application refers to Pieowl, the analytics software provided by the Company, including the dashboard at app.pieowl.com, the API and the SDKs.

• Company (referred to as either "the Company", "We", "Us" or "Our" in this Agreement) refers to Yevhen Shcherbynskyi, trading as Aioomi, Aleje Jerozolimskie 141, 02-351 Warszawa.

• Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.

• Country refers to: Poland

• Device means any device that can access the Service such as a computer, a cellphone or a digital tablet.

• Personal Data is any information that relates to an identified or identifiable individual.

• Service refers to the Application or the Website or both.

• Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.

• Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

• Website refers to Pieowl, accessible from https://pieowl.com

• You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

What we do not collect

Pieowl is built to collect as little data as possible. When you use Pieowl to track visitors on your websites and applications, the following is true:

• No IP addresses are stored. The IP address is used only while the request is handled: to look up an approximate location and to create a pseudonymous visitor hash. It is not saved.
• No cookies are used for analytics tracking. The Pieowl tracker does not set any cookies on your visitors' browsers.
• No persistent cross-device identifiers by default. The visitor identifier is a one-way hash of the browser's user agent, the IP address, the website and a secret salt. A new salt is created every day and only the two newest salts are kept. Once a salt is deleted, the hashes made with it can no longer be recreated. If a website owner chooses to identify its logged-in users, Pieowl stores the identifier the owner sends.
• No cross-site tracking. The visitor hash includes the website, so the same visitor gets a different identifier on each website. We do not use analytics data to build advertising profiles.
• No data sold to third parties. We will never sell, share, or transfer your data for advertising or any other commercial purpose.

Collecting and Using Your Personal Data

Types of Data Collected

Analytics data (visitor data on your websites)

When the Pieowl tracker is installed on a website, the following data is collected per event:

• Page URL and referrer
• Browser name and version
• Operating system name and version
• Device type, brand, and model
• Approximate location: country, region, city and approximate coordinates (looked up from the IP address at request time; the IP address is not stored)
• Custom events and properties the website owner chooses to send

The website owner can also choose to send more data:

• User identification. If the owner identifies its users, Pieowl stores the user ID and any profile details the owner sends (for example a name or email address).
• Session replay. If the owner turns on session replay, Pieowl records page changes, clicks and scrolls. All text and form inputs are always masked.

Account data (Pieowl dashboard users)

When you create a Pieowl account, we collect:

• Email address (required for login and transactional notifications)
• Name (optional, used for display purposes)
• If you sign in with a third-party account, the email address and name that the provider shares with us
• Billing information — payments are processed by our payment provider, Stripe. We receive only a customer reference, the subscription state and payment records. We do not store full card details.

Dashboard session

We use a session cookie to keep you logged in to the Pieowl dashboard. This cookie is strictly necessary for authentication and is not used for tracking or analytics purposes. It is deleted when you log out or your session expires. The dashboard also uses a few preference cookies, described in our Cookie Policy.

AI features

Pieowl has a few AI features. When you type a request into the AI filter, your text is sent, together with the event names, top pages, countries and traffic sources needed to understand it, to an AI provider (OpenAI or Anthropic) to turn it into filters. Some AI features run in the background, for example to summarize detected insights or to write the weekly email digest. These send aggregated statistics and insight summaries to the same AI provider.

You can also connect your own AI assistant (for example Claude or Cursor) to Pieowl over MCP with a token you create in the dashboard. The assistant then reads the analytics data that the token allows, and that data is processed by the provider of the assistant you chose, under your agreement with them. You can delete the token at any time.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

• To provide and maintain our Service, including to monitor the usage of our Service.

• To manage Your Account: to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.

• For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service.

• To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application's push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.

• To provide You with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information.

• To manage Your requests: To attend and manage Your requests to Us.

• For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us about our Service users is among the assets transferred.

• For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service, products, services, marketing and your experience.

We may share Your personal information in the following situations:

• With Service Providers: We may share Your personal information with Service Providers to monitor and analyze the use of our Service, to contact You.

• For business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company.

• With Affiliates: We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include Our parent company and any other subsidiaries, joint venture partners or other companies that We control or that are under common control with Us.

• With business partners: We may share Your information with Our business partners to offer You certain products, services or promotions.

• With other users: when You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside.

• With Your consent: We may disclose Your personal information for any other purpose with Your consent.

Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.

Session replays are kept for 30 days and then deleted.

Analytics data in Your sites is kept for the retention period of Your plan: 3 years on Starter and 5 years on Growth. If a free trial or a paid plan ends without a new paid plan, the analytics data of Your sites is deleted 7 days later. We don't keep analytics data we no longer need; Your account details are kept while Your account exists.

Service providers we use

We rely on a small set of third-party providers to deliver the service. Each provider is bound by appropriate contractual safeguards (a data processing agreement and, where applicable, the EU Standard Contractual Clauses for transfers outside the EEA).

Data storage and transfers

Analytics event data and account data are stored in the European Union (EU).

Some of the providers listed above may process limited data in other countries, for example to send transactional email or to run the AI features. Where personal data is transferred outside the European Economic Area, these transfers are governed by the EU Standard Contractual Clauses or another lawful transfer mechanism.

Delete Your Personal Data

You have the right to delete or request that We assist in deleting the Personal Data that We have collected about You.

Our Service may give You the ability to delete certain information about You from within the Service.

You may update, amend, or delete Your information at any time by signing in to Your Account, if you have one, and visiting the account settings section that allows you to manage Your personal information. You may also contact Us to request access to, correct, or delete any personal information that You have provided to Us.

Please note, however, that We may need to retain certain information when we have a legal obligation or lawful basis to do so.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other legal requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

• Comply with a legal obligation
• Protect and defend the rights or property of the Company
• Prevent or investigate possible wrongdoing in connection with the Service
• Protect the personal safety of Users of the Service or the public
• Protect against legal liability

Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

Children's Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent's consent before We collect and use that information.

Links to Other Websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party's site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Data Processing Agreement

If you use Pieowl Cloud to collect analytics on behalf of your own users, the Company acts as a data processor and you act as the data controller. Our Data Processing Agreement (DPA) governs this relationship and forms part of our Terms of Service. You can read it at pieowl.com/dpa and download a printable copy.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the "Last updated" date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, You can contact us:

• By email: hello@pieowl.com
• By post: Yevhen Shcherbynskyi, trading as Aioomi, Aleje Jerozolimskie 141, 02-351 Warszawa, Poland