Compare · Umami
Best Umami alternative.
Like Umami's clean, cookie-free analytics? Pieowl keeps that and adds user profiles, session replay and MCP access for your AI assistant on every plan. It can import your Umami data, so you keep your history.
- Built-in Umami importer
- No cookies
- Replay on every plan
- Ask your AI assistant via MCP
Pieowl vs Umami: Which is right for you?
Pieowl if…
- 1You want session replay without the $200 Business plan
- 2You want to identify logged-in users and see their profiles
- 3You want to ask your AI assistant about your data
Umami if…
- 1You want a free plan with 100K events a month
- 2You want 1M events for $20/mo
- 3You need heatmaps or white labeling
Both tools are cookie-free. The differences are price, which plan has which feature, user-level analytics, and hosting: Umami is free to self-host, while Pieowl is cloud only.
Why consider Pieowl over Umami?
Umami has grown from a simple traffic counter into a full analytics tool. It covers channels and campaigns, events, user journeys, funnels, retention, cohorts and revenue. It sets no cookies, is free to self-host, and its cloud runs in the US and EU. Its free Hobby plan covers 100K events a month.
Some features sit in higher plans. In Umami Cloud, session replays and heatmaps are part of the Business plan at $200/mo, and API and MCP access start on Pro at $20/mo. Pieowl puts every feature on every plan, including session replay and the MCP server.
Pieowl also lets you identify logged-in users when you choose to, and see each person's events, sessions and replays in one profile. Umami says it never collects personal data. You can ask your own AI assistant about your Pieowl data over MCP, and send alerts to Slack, Discord or a webhook.
Umami is cheaper at volume: its Pro plan covers 1M events for $20/mo, while Pieowl Starter is $69/mo. If you mostly need web analytics at the lowest price, Umami is a great choice. If you want replay, user profiles and AI answers without a $200 plan, Pieowl is the better fit.
Key differences at a glance
How Pieowl and Umami compare on the points teams ask about most. Umami details checked October 2026.
| Feature | Pieowl | Umami |
|---|---|---|
| Key differences | ||
| Free plan | No; 14-day free trial, no card | 100K events a month |
| 1M events | $69/mo (Starter) | $20/mo (Pro) |
| Session replay | Every plan | Business plan ($200/mo) |
| User profiles | Yes, when you identify users | Not listed |
| Import | Built-in Umami importer | Not applicable |
| Web analytics | ||
| Visitors, pages, sources and devices | Yes | Yes |
| UTM and campaign tracking | Yes | Yes |
| Revenue tracking | Yes | Yes |
| Google Search Console | Yes | Not listed |
| Product analytics | ||
| Custom events | Yes | Yes |
| Funnels | Yes | Yes |
| Retention | Yes | Yes |
| Cohorts | Yes | Yes |
| User pathsUmami calls this the Journey report | Yes | Yes |
| Replay and AI | ||
| MCP server for AI assistants | Yes | Pro plan and up |
| Heatmaps | No | Business plan |
| White labeling | No | Business plan |
| Privacy and hosting | ||
| No cookies | Yes | Yes |
| Free self-hostingUmami keeps email reports and the streaming API for its cloud | No | Yes |
| Cloud region | EU | US and EU |
| SAML single sign-on | No | Enterprise plan |
| Integrations and data | ||
| API | Yes | Pro plan and up |
| Raw data export | API, S3 or Google Cloud Storage | Streaming API on Business |
| Slack, Discord and webhook alerts | Yes | Not listed |
| Email reports | No | Cloud only |
Technical comparison
For developers, here is how the two tools differ.
| Feature | Pieowl | Umami |
|---|---|---|
| SDKs |
|
|
| Self-hosted deployment | No (cloud only) | Free; some features cloud-only |
Pricing comparison
Umami is cheaper and has a free plan. Pieowl includes replay, AI and every other feature on every plan. Checked October 2026.
Pieowl
Event-based, prices on the page- 14-day free trial, no card needed.
- Starter: from $9/month for 10K events, $19 for 100K and $69 for 1M.
- Growth: twice the Starter price, for up to 30 sites and 30 team members.
- Over 10M events a month: talk to us.
- Pay yearly and get 2 months free.
- Paid plans come with a 14-day money-back guarantee.
Umami
Event-based tiers- Hobby: free for 100K events a month on 1 website, with 6 months of data.
- Pro: $20/mo for 1M events, up to 20 websites, API and MCP access.
- Business: $200/mo for 10M events, with session replays, heatmaps and white labeling.
- Enterprise is custom.
- Paid plans have a 14-day free trial, and self-hosting is free.
- Checked October 2026.
Migrating from Umami to Pieowl
Pieowl has a built-in Umami importer, and the tracking calls are close, so you can switch and keep your history.
- 01Import your Umami data
Export your data from Umami, then use Pieowl's built-in Umami importer to bring your history over.
- 02Add the Pieowl script or SDK
Replace the Umami script with the Pieowl script tag or an SDK such as @pieowl/web. Page views and outgoing links are tracked for you.
- 03Update your event calls
Rename each Umami event call to pieowl.track('event_name', { property: 'value' }). Keep the same event names so your history lines up.
- 04Identify logged-in users
This is new compared with Umami. Call pieowl.identify({ profileId: user.id }) after login to see user profiles.
- 05Turn on replay and check the numbers
If you want replay, turn it on in Settings → Site. Run both tools for a few days, compare the numbers, then remove Umami.
Effort: Easy
Estimated time: 30 minutes to 2 hours, plus import timeSDK compatibility
Both track an event name with optional properties, so most changes are renames.Historical data
Pieowl has a built-in Umami importer for your exported data.
Where Pieowl is a better fit than Umami
Pieowl suits teams that want user-level analytics, replay and AI answers without moving to a top plan.
Products with logged-in users
Identify users when you choose to and see each person's events, sessions and replays in one profile.
Replay on a small budget
Session replay is on every Pieowl plan, including Starter at $9/mo. In Umami Cloud it is part of the $200/mo Business plan.
Ask your AI assistant
Connect Claude or Cursor over MCP and ask "Which campaign brought users who stayed?"
Keep your history
The built-in Umami importer brings your past data into Pieowl.
Alerts where your team works
Send alerts to Slack, Discord or a webhook when key events happen.
Frequently asked questions
Common questions about switching from Umami to Pieowl.
Is Pieowl as privacy-friendly as Umami?
Both are cookie-free. Pieowl does not store IP addresses, and its visitor ID is a hash whose secret salt changes every day. Pieowl also lets you identify logged-in users when you choose to.
Why switch from Umami to Pieowl?
Teams switch to get session replay, user profiles and AI answers without moving to Umami's $200/mo Business plan, and to keep their history with the built-in importer.
Is Umami cheaper?
Yes, at most volumes. Umami's free plan covers 100K events, and Pro covers 1M events for $20/mo. Pieowl Starter is $19/mo for 100K and $69/mo for 1M, with every feature included. Checked October 2026.
Can I import my Umami data?
Yes. Pieowl has a built-in Umami importer for your exported data.
Does Umami have session replay?
Yes, in its Business plan, along with heatmaps. Pieowl has session replay on every plan, but no heatmaps.
Does Pieowl have AI?
Yes. Pieowl has an MCP server, so your own AI assistant, like Claude or Cursor, can answer questions about your data. Umami offers MCP access from its Pro plan.
Can I self-host Pieowl?
No. Pieowl is cloud only, hosted in the EU. Umami is free to self-host, though it keeps email reports and the streaming API for its cloud.
Is Umami or Pieowl better for a simple website?
For a simple site that only needs traffic stats, Umami's free plan is hard to beat. For a product where user behavior matters, Pieowl gives you more on every plan.
Keep reading
Ready to make the switch?
14-day free trial, no card needed. Then from $9 a month for 10K events.