Compare · Mouseflow
Best Mouseflow alternative.
Mouseflow is built for watching visitors and fixing friction. Pieowl is built for measuring what users do over time: funnels, retention, cohorts and revenue, with session replay included. It sets no cookies and runs in our EU cloud.
- Session replay on every plan
- Funnels, retention and cohorts
- No cookies
- EU cloud
Pieowl vs Mouseflow: Which is right for you?
Pieowl if…
- 1You need retention, cohorts and user profiles
- 2You want replay included without paying per recorded session
- 3You want no cookies and an EU cloud
Mouseflow if…
- 1You rely on heatmaps, including movement and attention maps
- 2You need form analytics and on-site feedback surveys
- 3You want automatic friction scoring on sessions
Mouseflow focuses on how visitors behave on pages. Pieowl focuses on what users do across visits, with replay to see the details.
Why consider Pieowl over Mouseflow?
Mouseflow is a strong tool for conversion work on websites. It records sessions, draws many kinds of heatmaps, scores friction, analyzes forms and runs feedback surveys. It also has an AI assistant called Mina and an MCP server.
Mouseflow prices by recorded sessions, and features grow with the plan. The free plan covers 500 sessions a month with one month of data. Form analytics starts on Essential at $25/mo for 5,000 sessions, and the REST API, data export and journey analytics start on Advanced at $109/mo.
Pieowl prices by events and puts every feature on every plan. You get funnels, retention, cohorts, user profiles, revenue tracking and session replay, plus an MCP server, so your own AI assistant can answer questions about your data. Pieowl sets no cookies and does not store IP addresses.
If heatmaps, form analytics and surveys are what you use most, Mouseflow is the better fit. If you need to know which users stay, which campaigns bring revenue, and where people drop off, Pieowl gives you that with replay included.
Key differences at a glance
How Pieowl and Mouseflow compare on the points teams ask about most. Mouseflow details checked October 2026.
| Feature | Pieowl | Mouseflow |
|---|---|---|
| Key differences | ||
| Billing unit | Events, every feature included | Recorded sessions, features by plan |
| Free plan | No; 14-day free trial, no card | 500 sessions a month, 1 month of data |
| Heatmaps | No | Yes, several types |
| Retention and cohorts | Yes | Not listed |
| Product analytics | ||
| Custom event tracking | Yes | Not listed |
| Funnels | Yes | 1 to 10 by plan |
| Retention | Yes | Not listed |
| Cohorts | Yes | Not listed |
| User profiles | Yes | Not listed |
| Revenue tracking | Yes | Not listed |
| User journeys | Yes | Advanced plan and up |
| Visual behavior analytics | ||
| Session replayMouseflow records every session; Pieowl replay is opt-in per site | Yes | Yes |
| Friction detection | No | Yes |
| Form analytics | No | Essential plan and up |
| Feedback surveys | No | Yes |
| AI | ||
| MCP server for AI assistants | Yes | Advanced plan and up |
| Privacy and hosting | ||
| No cookies | Yes | Not listed |
| SSO | No | Premium plan and up |
| Integrations and data | ||
| API | Yes | Advanced plan and up |
| Raw data export | API, S3 or Google Cloud Storage | Advanced plan and up |
| React Native SDKPieowl's React Native SDK tracks events; replay is for websites | Yes | Not listed |
Technical comparison
For developers, here is how setup and data handling differ.
| Feature | Pieowl | Mouseflow |
|---|---|---|
| Tracking method | Custom events, plus automatic page views, outgoing links and tagged clicks | Records every session for replay and heatmaps |
| Tracking script | About 3 KB gzipped; replay add-on loads only if you turn it on | Recording script |
| SDKs |
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Pricing comparison
Pieowl charges by events and includes every feature. Mouseflow charges by recorded sessions, and features unlock by plan. Checked October 2026.
Pieowl
Event-based, prices on the page- 14-day free trial, no card needed.
- Starter: from $9/month for 10K events, $19 for 100K and $69 for 1M.
- Growth: twice the Starter price, for up to 30 sites and 30 team members.
- Over 10M events a month: talk to us.
- Pay yearly and get 2 months free.
- Paid plans come with a 14-day money-back guarantee.
Mouseflow
Session-based, features by plan- Free: 500 sessions a month, 1 month of data.
- Essential: $25/mo for 5,000 sessions.
- Advanced: $109/mo for 25,000 sessions.
- Premium: $319/mo for 100,000 sessions.
- Enterprise is custom.
- Yearly billing saves up to 35%.
- There is a 14-day trial with no card, and a 14-day money-back guarantee on yearly plans for first-time customers.
- Checked October 2026.
Migrating from Mouseflow to Pieowl
Moving from Mouseflow means moving from watching sessions to measuring events, with replay still there when you need it.
- 01Decide what to keep
If you rely on heatmaps, form analytics or surveys, keep a tool for those. Pieowl does not have them.
- 02Add the Pieowl script or SDK
Add the Pieowl script tag or an SDK such as @pieowl/web. Page views and outgoing links are tracked for you.
- 03Turn on session replay
Turn it on in Settings → Site, with no code to edit. Text and form fields are always hidden. Block other sensitive elements with data-pieowl-replay-block.
- 04Track key events and identify users
Call pieowl.track('checkout_started') at the steps that matter, and pieowl.identify({ profileId: user.id }) after login.
- 05Build funnels and retention
Recreate your Mouseflow funnels and add retention and cohort reports. Or ask your AI assistant to run them for you over MCP.
Effort: Moderate
Estimated time: 2-4 hoursSDK compatibility
Mouseflow records sessions and builds reports from them. Pieowl tracks events you name, plus page views and outgoing links.Historical data
Mouseflow recordings cannot be moved to Pieowl. Most teams start fresh and run both tools for a short time.
Where Pieowl is a better fit than Mouseflow
Pieowl suits teams that need product numbers, not only recordings.
Retention and growth questions
See which users come back, which cohorts stick, and where people drop off in a funnel.
Revenue by source
Track revenue with one call, like pieowl('revenue', 4900) for $49, and see it by source, campaign and referrer.
Ask your AI assistant
Connect Claude or Cursor over MCP and ask "Which landing page converts best?" The MCP server is on every plan.
Replay without session limits
Pieowl charges by events, not by recorded sessions, and replay is included on every plan.
Frequently asked questions
Common questions about switching from Mouseflow to Pieowl.
Can Pieowl replace Mouseflow's heatmaps?
No. Pieowl does not have heatmaps, friction scores, form analytics or surveys. It does have session replay. If heatmaps matter most, keep Mouseflow or pair it with Pieowl.
How does pricing compare?
Mouseflow charges by recorded sessions: $25/mo for 5,000 sessions, $109/mo for 25,000 and $319/mo for 100,000. Pieowl charges by events: Starter is $9/mo for 10K, $19/mo for 100K and $69/mo for 1M, with every feature included. Checked October 2026.
Does Mouseflow have retention or cohorts?
We did not find retention or cohort reports on Mouseflow's site. Pieowl includes both, along with user profiles.
Do both have AI?
Yes. Mouseflow has Mina AI from its Essential plan and an MCP connector from Advanced. Pieowl's MCP server is on every plan, so you can ask your own AI assistant about your data.
Can I use both tools together?
Yes. Some teams use Mouseflow for heatmaps and forms, and Pieowl for funnels, retention and revenue.
Keep reading
Ready to make the switch?
14-day free trial, no card needed. Then from $9 a month for 10K events.