Compare · Fullstory
Best Fullstory alternative.
Want session replay and product analytics without a sales call? Pieowl puts replay, funnels, retention, cohorts and AI answers on every plan, with prices on the page and a 14-day free trial.
- Public prices
- Session replay
- No cookies
- EU cloud
Pieowl vs Fullstory: which is right for you?
Pieowl if…
- 1Teams that want public prices and no sales call
- 2Teams that need funnels and retention without an upper-tier plan
- 3Products that want analytics with no cookies
Fullstory if…
- 1UX teams that debug mainly by watching sessions
- 2Teams that need heatmaps, click maps and scroll maps
- 3Teams that want rage-click and frustration detection
Both have session replay and product analytics. Fullstory leads on visual debugging. Pieowl leads on simple, public pricing.
Why consider Pieowl over Fullstory?
Fullstory is a digital experience platform built around session replay. Every plan, including the free one, has replay, heatmaps, click and scroll maps, live session viewing, developer tools and AI session summaries. It also flags frustration like rage clicks. For UX teams that debug by watching sessions, it is one of the strongest tools there is.
Fullstory's free plan covers 30,000 sessions a month with 12 months of data. Its product analytics (funnels, retention, journeys and dashboards) start on the Advanced plan, and paid plans are priced by sales, with no public prices.
Pieowl is product analytics first, with session replay included. You get events, funnels, retention, cohorts, user profiles, revenue tracking and replay on every plan. Prices are public: $9/month for 10K events, $19/month for 100K and $69/month for 1M on Starter.
Pieowl sets no cookies and does not store IP addresses. Replay is opt-in per site, text and form fields are always hidden, and you can block parts of the page. Pieowl's cloud runs in the EU.
Key differences at a glance
How Pieowl and Fullstory compare on the things that matter most. Checked October 2026.
| Feature | Pieowl | Fullstory |
|---|---|---|
| Key differences | ||
| Pricing | Public: from $9/mo, 14-day free trial | Free plan, then priced by sales |
| Funnels and retention | Every plan | Advanced and Enterprise plans |
| Session replay | Yes, with masking | Yes, plus live viewing and dev tools |
| Heatmaps | No | Click, scroll and heatmaps |
| Core analytics | ||
| Event tracking | Yes | Yes |
| Funnels | Yes | Advanced and up |
| Retention | Yes | Advanced and up |
| Cohorts / user segments | Yes | Advanced and up |
| Custom dashboards | Yes | Advanced and up |
| User journeys | Sankey chart | Advanced and up |
| Revenue tracking | Yes | Not listed |
| Visual analytics | ||
| Session replay recordingsFullstory's core strength | Yes | Yes |
| Heatmaps, click and scroll maps | No | Yes |
| Rage click detection | No | Yes |
| Live session viewing | No | Yes |
| Developer tools in replay | No | Yes |
| AI session summariesFullstory StoryAI | No | Yes |
| Advanced features | ||
| MCP server for AI assistants | Yes | Not listed |
| Guides and surveys | No | Add-on |
| Privacy and security | ||
| No cookies | Yes | Not stated |
| Replay maskingFullstory says it is private by default | Yes | Yes |
| Cloud region | EU | Not stated |
| Integrations and data | ||
| Send data to storage or a warehouse | S3 or Google Cloud Storage | Yes |
| Mobile apps | React Native | Add-on |
Technical comparison
For developers, here is how the setups compare.
| Feature | Pieowl | Fullstory |
|---|---|---|
| Script size (JS) | About 3 KB gzipped, plus a replay add-on if you turn replay on | Not published |
| Supported platforms |
|
|
| Database | ClickHouse + PostgreSQL + Redis | Managed by Fullstory |
Pricing comparison
Pieowl prices are public. Fullstory has a free plan, and paid plans are priced by sales. Fullstory details checked October 2026.
Pieowl
Pay per event. Every feature on every plan.- 14-day free trial, no card needed.
- Starter: from $9/month for 10K events, $19 for 100K and $69 for 1M.
- Growth: twice the Starter price, for up to 30 sites and 30 team members.
- Over 10M events a month: talk to us.
- Pay yearly and get 2 months free.
- Paid plans come with a 14-day money-back guarantee.
Fullstory
By sessions, priced by sales- FullstoryFree: 30,000 sessions a month with 12 months of data.
- Business, Advanced and Enterprise: no public prices; you request pricing and a demo.
- Product analytics features start on Advanced.
- Mobile analytics, StoryAI, and guides and surveys are add-ons.
Moving from Fullstory to Pieowl
Switching means trading some of Fullstory's visual tools for public prices and product analytics on every plan.
- 01Install the Pieowl SDK
Add the Pieowl script or @pieowl/web to your site. Turn on session replay for the sites where you want it.
- 02Set up event tracking
Pieowl tracks page views and outgoing links for you. For other actions, call pieowl.track('event_name', { ...properties }) or add a data-track attribute to buttons.
- 03Move user identification
Where you identify users in Fullstory, call pieowl.identify({ profileId, ...traits }) instead.
- 04Rebuild funnels and dashboards
Recreate your key funnels and dashboards. Or ask your AI assistant to run them for you over MCP.
- 05Block sensitive elements, then remove Fullstory
Text and form fields are always hidden. Add data-pieowl-replay-block to elements you want hidden entirely, such as photos. When the data looks right, remove the Fullstory snippet.
Effort: Moderate
Estimated time: 2-4 hoursSDK compatibility
Both identify users and track events. The main difference: Fullstory captures more automatically, while Pieowl tracks page views, outgoing links and tagged elements, plus the events you send.Historical data
Pieowl has no Fullstory importer, and replays can't be moved. Most teams start fresh and keep Fullstory for history during the switch.
Where Pieowl is a better fit than Fullstory
Pick Pieowl when you want product analytics with replay, at prices you can see.
Teams that want public prices
From $9/month for 10K events, $19/month for 100K and $69/month for 1M. No demo or sales call needed.
Funnels and retention on every plan
On Fullstory, product analytics starts on the Advanced plan. On Pieowl, funnels, retention and cohorts are on every plan.
Privacy-first products
Pieowl sets no cookies and does not store IP addresses. Replay is opt-in per site, with text always hidden.
Getting answers fast
Connect Claude or Cursor over MCP and ask 'where do people drop off in checkout?' about your Pieowl data.
Frequently asked questions
Common questions about switching from Fullstory to Pieowl. Fullstory details checked October 2026.
What will I lose if I switch from Fullstory?
Heatmaps, click and scroll maps, rage-click detection, live session viewing, developer tools in replay and AI session summaries. Pieowl has session replay, but Fullstory's replay tools go further. If visual UX debugging is your main need, Fullstory is the stronger tool.
Does Fullstory have a free plan?
Yes. FullstoryFree covers 30,000 sessions a month with 12 months of data, and includes session replay and heatmaps. Funnels, retention and dashboards need the Advanced plan or higher.
How does pricing compare?
Fullstory's paid plans are priced by sales, with no public prices. Pieowl is $9/month for 10K events, $19/month for 100K and $69/month for 1M on Starter, with every feature included.
Does Pieowl capture everything automatically like Fullstory?
Partly. Pieowl tracks page views and outgoing links for you, and any button with a data-track attribute. Other actions you track with a track call. Session replay records the visit itself.
Do I need a cookie banner with Pieowl?
Often not for analytics. Pieowl sets no cookies and stores nothing on your visitors' devices, so in many cases you don't need a consent banner for it. It depends on your country and the features you use: session replay needs consent, and some countries, like Germany, Poland and Ireland, have no exemption for analytics. Our docs page "Do you need a cookie banner?" has the details.
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Ready to make the switch?
14-day free trial, no card needed. Then from $9 a month for 10K events.