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Best Heap alternative.
Heap hides most of its prices behind a sales call. Pieowl shows every price on the page, puts every feature on every plan, and lets your own AI assistant answer questions about your data over MCP. Your data is stored in our EU cloud.
- Prices on the page
- No cookies
- Ask your AI assistant via MCP
- EU cloud
Pieowl vs Heap: Which is right for you?
Pieowl if…
- 1You want to see the price before you talk to anyone
- 2You want funnels, retention, replay and AI answers on every plan
- 3You want your data stored in the EU
Heap if…
- 1You want autocapture so nobody has to write tracking code
- 2You need to analyze events you did not plan to track
- 3You need heatmaps next to your product analytics
Both tools answer the same product questions. Heap records everything and lets you sort it out later. Pieowl tracks what you choose, keeps prices public and lets your AI assistant query your data over MCP.
Why consider Pieowl over Heap?
Heap's big idea is autocapture. One snippet records every click, swipe, tap, pageview and form fill, so you can define events later and analyze past data. That is a real strength. Heap has also joined forces with Contentsquare, and only its Free plan has a public price. For Growth, Pro and Premier you install the snippet for an estimate or contact sales.
Pieowl takes the opposite approach. You decide what to track. Page views, outgoing links and clicks on tagged elements are tracked for you, and you add custom events where they matter. In return, you get prices you can read on the page: $9/mo for 10K events, $19/mo for 100K, and $69/mo for 1M on Starter. Every feature is on every plan.
Pieowl covers the reports most product teams use every week: funnels, retention, cohorts, user profiles, session replay and revenue. You can also ask your own AI assistant, like Claude or Cursor, "Where do people drop off in signup?" and it answers from your Pieowl data over MCP.
Pieowl sets no cookies and does not store IP addresses. Your data is stored in our EU cloud.
Key differences at a glance
How Pieowl and Heap compare on the points teams ask about most. Heap details checked October 2026.
| Feature | Pieowl | Heap |
|---|---|---|
| Key differences | ||
| Prices | On the page: from $9/mo, 14-day free trial | Free plan public; paid plans by estimate or sales |
| Tracking | You choose; page views and links are automatic | Autocapture of every interaction |
| Past data | Events you tracked | Define events later on captured data |
| Billing unit | Events | Sessions |
| Core analytics | ||
| Web analytics overview | Yes | Yes |
| Custom event tracking | Yes | Yes |
| Funnels | Yes | Yes |
| Retention | Yes | Yes |
| Cohorts and segments | Yes | Yes |
| Dashboards | Yes | Yes |
| User pathsHeap calls these Journey Maps | Yes | Yes |
| Advanced features | ||
| Session replayPieowl replay is opt-in per site and included on every plan | Yes | Yes |
| AI answers about your dataHeap's Sense AI starts on the paid Growth plan; Pieowl's MCP server is on every plan | Via your AI assistant (MCP) | Yes |
| Autocapture of every interactionPieowl tracks page views, outgoing links and clicks on elements you tag | No | Yes |
| Analyze events you did not planHeap captures first and lets you define events later | No | Yes |
| Heatmaps | No | Yes |
| Privacy and hosting | ||
| Data location | EU cloud | Region-specific storage on Premier |
| Security certifications | No | ISO 27001 and more, SOC 2 |
| Integrations and data | ||
| API for events and charts | Yes | Yes |
| Raw data export | API, S3 or Google Cloud Storage | Heap Connect to your warehouse |
Technical comparison
For developers, here is how setup and data handling differ.
| Feature | Pieowl | Heap |
|---|---|---|
| Tracking methodDifferent ways to collect data | Custom events you choose, plus automatic page views, outgoing links and tagged clicks | Autocapture of every click, tap, pageview and form fill |
| SDKs |
|
|
| Billing unit | Events per month | Sessions per month |
Pricing comparison
Pieowl lists every price on the page. Heap lists its Free plan and asks you to get an estimate or contact sales for the rest. Checked October 2026.
Pieowl
Event-based, prices on the page- 14-day free trial, no card needed.
- Starter: from $9/month for 10K events, $19 for 100K and $69 for 1M.
- Growth: twice the Starter price, for up to 30 sites and 30 team members.
- Over 10M events a month: talk to us.
- Pay yearly and get 2 months free.
- Paid plans come with a 14-day money-back guarantee.
Heap
Session-based, mostly by quote- Free: up to 10K sessions a month.
- Growth shows no price; you install the snippet to get an estimate.
- Pro and Premier are contact-sales plans.
- Checked October 2026.
Migrating from Heap to Pieowl
Pieowl does not autocapture, so the main job is to pick the events you really use and track them on purpose.
- 01List the Heap events you actually use
Open your Heap dashboards, funnels and reports. Write down the events they depend on. Most teams find a short list.
- 02Add the Pieowl script or SDK
Replace the Heap snippet with the Pieowl script tag or an SDK such as @pieowl/web. Page views and outgoing links are tracked for you.
- 03Track your key events
Add pieowl.track('event_name', { property: 'value' }) where each important action happens. For simple clicks, you can add a data-track attribute to the element instead.
- 04Identify logged-in users
Call pieowl.identify({ profileId: user.id, email: user.email }) after login, so events, sessions and replays connect to one profile.
- 05Rebuild funnels and dashboards
Recreate your funnels, retention charts and dashboards. Or ask your AI assistant to run them for you over MCP.
Effort: Moderate
Estimated time: A few hours, depending on how many events you useSDK compatibility
Heap captures everything and you define events later. Pieowl tracks the events you choose. Plan your key events before you switch.Historical data
There is no ready-made Heap importer. If you can export raw events from Heap, you can send them to Pieowl's bulk import API, but you will need to map the fields yourself.
Where Pieowl is a better fit than Heap
Pieowl suits teams that want clear prices, control over what they collect, and quick answers.
Teams that want to see the price first
Heap's paid plans need an estimate or a sales call. Pieowl's Starter plan runs from $9/mo for 10K events to $169/mo for 10M, with every feature on each step.
Data stored in the EU
Your data is stored in our EU cloud. Heap offers region-specific storage on its Premier plan.
Ask your AI assistant
Connect Claude or Cursor over MCP and ask "Which campaign brought the most paying users?" The MCP server is on every plan.
Collecting only what you need
Autocapture records everything by default. With Pieowl you choose what to track, and the tracker sets no cookies and stores no IP addresses.
Small teams on a budget
Try it free for 14 days with no card. Starter is $9/mo for 10K events and $19/mo for 100K.
Frequently asked questions
Common questions about switching from Heap to Pieowl.
What is Heap's autocapture, and do I need it?
Autocapture records every click, tap, pageview and form fill from one snippet, so you can define events later. It saves setup time. The trade-off is that you collect a lot of data you may never use. Pieowl tracks page views and outgoing links for you, and you add the events that matter.
How much does Heap cost?
Heap's Free plan covers up to 10K sessions a month. Growth shows no price until you install the snippet for an estimate, and Pro and Premier need a sales conversation. Pieowl Starter costs $9/mo for 10K events, $19/mo for 100K events and $69/mo for 1M events, after a 14-day free trial. Checked October 2026.
Is Heap still an independent company?
Heap's homepage says Heap has joined forces with Contentsquare. Heap is sold as part of Contentsquare's platform.
Can Pieowl analyze events I did not track?
No. Pieowl only reports on events it received. This is the main thing Heap does better. If you often need answers about clicks you never planned to track, Heap's autocapture may suit you better.
Does Pieowl have session replay and heatmaps?
Pieowl has session replay. You turn it on per site. Text and form fields are always hidden, and you can block sensitive elements with a data attribute. Pieowl does not have heatmaps. Heap offers both.
Does Pieowl have AI like Heap's Sense AI?
Yes. Pieowl has an MCP server, so your own AI assistant, like Claude or Cursor, can answer questions about your funnels, retention and reports. It is on every plan, including the free trial. Heap's Sense AI starts on its paid Growth plan.
Keep reading
Ready to make the switch?
14-day free trial, no card needed. Then from $9 a month for 10K events.